Thursday, 16 February 2012

USP of Masters of Public Relations

The Masters of Public Relations course at the University of Mumbai, Kalina Campus is any aspiring Public Relations professional's best bet. It not only gives one a complete understanding of the history, evolution and theories of Public Relations but also studies the current trends in the industry. It also gives every student a great opportunity to conduct a research on any topic of their choice in the field of Public Relations in their fourth semester. Thus every student can feel they have contributed to the subject of Public Relations in their own way. The research thesis of previous batch students is available at the department for reference. The professor also conduct researches in their respective subjects from time to time.
       The course of Masters of Public Relations at the University of Mumbai, Kalina Campus is of two years and is divided into four semesters. Each semester has four subjects each. Students are marked on their performance in class assignments as well as the written examination. The structure and design of the course i believe is the USP of the course. By the end of the course every student has knowledge about so many subjects which helps them when they enter the work environment. They also learn how to conduct research and why it is important. After the second semester students are required to do a compulsory six weeks internship. This gives each student a chance to get practical experience which is extremely essential. The student is required to submit a report about the internship after six weeks.
         The Masters of Public Relations at the University of Mumbai, Kalina Campus also communicate through a google group. Information about assignments, notes, lecture timings etc are all mailed on the group so that everybody is informed. The faculty and students also mail relevant articles and stories on their particular subjects on the google group.

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