Masters of Public Relations in the university of Mumbai, Kalina campus is a course for aspiring Public Relations professionals. This course teaches students everything they should know about Public Relations. The history, evolution and current trends in the field. The students study different subjects such as PR Campaigns, Human Resource- Organization Behavior, Media laws, Agency PR, Financial Management, Media writing, Research etc The faculty who teaches these subjects have a wealth of experience and share their knowledge with students. Along with lectures the department also arranges for regular guest lectures and seminars for the students. The speakers are sometimes media professionals who come to talk about a particular topic. They discuss with the students and share their insights ad perceptions. This helps the students understand the field better.
Masters of Public Relations course in the university of Mumbai, Kalina campus has many subjects some of which are taught by professionals who are currently working in Public Relations or have worked in the field. When they conduct lectures, talk to students, give them assignments and evaluate the students they make their perception about the course. They know the different subjects subjects the students study and the kind of assignments and presentations they do accordingly they make their perceptions about the students. As the course is 3 years old not all PR professionals are aware of it but it definately is slowly but surely catching up. After the first year of the course the students are required to do a compulsory 6 weeks internship at a PR company. This also helps shape the perception of industry professionals towards the Masters of PR course. Students should ensure that during the internship they put their best foot forward and create a positive impression. This experience gives students great exposure to understand how PR is done.
The perceptions of PR professionals towards Masters of Public Relations course in the university of Mumbai, Kalina campus is very important. They should know how credible the course and its students are. It is critical that the faculty, the students and also the ex students of the course give out the right impression regarding the course. Only when the industry professionals have a perception that the students from this course are promising PR professionals of tomorrow will they look forward to work with them and make a part of the industry.
No comments:
Post a Comment